FOR IMMEDIATE RELEASE
(Sydney, NSW) E-Web Marketing (ewebmarketing.com.au) proudly announces the launch of a new SEO analysis tool. Site visitors simply need to add their business URL and provide some basic information to receive the analysis. With the information obtained, a company finds they can discover where improvements need to be made and boost their search engine optimization efforts.
“The SEO analysis and quote are free, as E-Web Marketing understands how frustrating it is to turn money over to a provider only to find the desired results aren’t obtained. The analysis allows us to give businesses a better understanding of their website’s strengths and weaknesses and how we can be of help,” Blake Smith, spokesperson for E-Web Marketing, explains.
Schema markups continue to increase in importance, thanks in part to Google’s increased usage of Quick Answers. Schema help to make a site’s purpose and content clear, thus the text is more appealing for this type of snippet box. Furthermore, the number of characters allowed in titles and meta descriptions in the Google search engine results has increased for some users. Making the most of this added space needs to be a priority for all webmasters.
“Business owners often find it difficult to keep up with changes to the search engine algorithms, among other things. As these changes continue to happen so rapidly, a little bit of knowledge as to how Google used to work can be dangerous. Our focus is on monitoring these changes so we can help clients ensure they grow their business organically and do so making use of white-hat, mature and holistic SEO strategies,” Smith continues.
Search engine optimization involves a great deal more than keyword research. Technical SEO focuses on ensuing a website is set up in a manner that makes it easy for the search engines to crawl, index and rank it. This must always be the first priority, as other SEO efforts won’t be of help if the search engines cannot carry out these three steps. Next, the website content must be targeted to ensure the site architecture is designed to meet the search intent of the intended audience.
“Search engine optimization efforts also need to focus on content creation. Without excellent content, a site visitor won’t feel the need to return in the future. Furthermore, content marketing helps to increase brand awareness while boosting conversions. In addition, inbound linking is crucial, yet this is an area where many companies struggle. A white-hat approach must be used to ensure the site doesn’t violate Google’s Webmaster Guidelines, and we can be of great assistance with this,” Smith announces.
Goals must first be identified before a marketing campaign can be crafted. Once the goals have been established, KPIs must be determined. Companies often feel having KPIs in place is enough, yet nothing is further from the truth. Regular reporting is needed to ensure these indicators are being met. With this information, a strategy can be developed and implemented. After execution of the strategy, companies need to analyze the SEO efforts using the monthly KPI reports and more to determine the effectiveness of the campaign. E-Web Marketing carries out all of these steps on behalf of the client, with client input at each stage.
“To learn more contact E-Web Marketing. We are happy to provide an online quote, meet in our Sydney office or speak to prospective and current clients on the phone. Optimizing for both the search engines and internet users remains critical in today’s competitive world, thus we make it easy for our clients to receive the assistance they need in a timely manner,” Smith recommends.
About E-Web Marketing:
A full service digital marketing agency, E-Web Marketing focuses on results driven online marketing campaigns. One of the most awarded digital agencies in Australia, E-Web Marketing has been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence.